In this profession, we’re (all, to some extent) notorious for talking about the wins.

The massive deal we closed.

That kick-ass demo we did.

The multi-year contract that just got flipped back from a name-brand logo.

President’s Club, awards, recognition.

Hell, we slam a gong when something goes our way!

Generating revenue in a predictable fashion is not trivial. Very few, if any businesses in a capitalist society exist to purely be a hobby. Entrepreneurs feed themselves and their families via the businesses they create. They put a roof over their head, employ others, have a calling or sense of purpose, and deliver value to society.