Investing and prospecting are two terms that aren’t often used in the same breath. But the reality is that there are quite a few similarities between the two.

The outsourcing versus insourcing question is one that’s been around for a long time — and sales is certainly not the only department where this argument is raised. Not unlike other departments, however, the reasons to outsource can provide an inordinate amount of value back to the business by:

Reducing costs

Greater focus on core business

Solving capacity issues

Improving quality

Accessing a greater pool of talents or skills

…and many, many others